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# Customized Direct Mail

## Enhance Your Business Marketing Mail

Make your advertising mailpiece work harder for your business. Build a custom direct mail campaign by taking advantage of extras and add-ons offered by USPS® and many third-party websites. These programs add customization, appeal, and clear calls to action.

How to Improve Your Marketing Mail

## Ways to Create Actionable Mail

#### Share Mail®

Share Mail uses direct mail to create social networking style word-of-mouth recommendations.

- Use Intelligent Mail® barcodes (IMb®) technology to collect postage
- Offer Picture Permit Indicia free of charge
- Allow pre-payment of some or all of "share" postage

#### Picture Permit Imprint Indicia

- Incorporate your logo, brand images, or trademarks into the required permit indicia
- Raise brand awareness and boost mailpiece visibility
- Make good use of prime indicia area "real estate"

#### Customized MarketMail® (CMM®)

- Stand out from other mail with unique sizes, shapes, and thicknesses
- Include die-cuts, voids, or holes
- Track campaign responses with coupons, reply cards, and barcoded swipe cards

#### Reply Mail

- Deliver your message with a postage-paid response
- Make your call to action clear
- Include a reply envelope or postcard

#### Repositionable Notes

- Attach a message to the outside of the envelope
- Call attention to your product, service, phone number, website, or reply method
- Make your mailpiece more actionable and grab attention quickly

## Match Message with Format

Whether creating your mailpiece on your own or through a third-party, picture how your message will unfold. Choose the format that will make your offer compelling. The size, shape, and layout can highlight your product or service with crisp efficiency or engaging elegance.

### Postcards

- Give your message immediate attention
- Announce new products, services, sales, or special offers cost-effectively
- Use them as coupons or tickets to store events

### Brochures & Booklets

- Share information visually
- Keep members and customers up to date with newsletter format
- Introduce new products or services or advertise special promotions

#### Letters

- Tell your story persuasively
- Give news and updates on new activities or promotions
- Make a case for fundraisers with prose format and reply envelopes

#### Flyers & Self Mailers

- Elaborate on the details of your offer
- Display glossy images of your product or service
- Send as a sheet with coupons