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# Promotions & Incentives

## Enhance the Impact of Your Campaign

USPS offers promotions and incentives to reduce the cost of mailing and increase your reach. Whether you'd like to try new products and technologies or reinvigorate your full campaign strategy, USPS can help you leverage mail to create lasting connections with your customers.

## Initial Enrollment

To take advantage of USPS® mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.

How to Enroll in Mailing Promotions

### Quick Links

- Promotions & Incentive Programs for First-Class & USPS Marketing Mail
- 2026 Promotions Calendar & Technical Information
- Business Customer Gateway
- Guide to the USPS My Products Portal

## My Products Portal

### Formerly Mailing Promotions Portal

Mail advertisers: Start your participation in the discount and incentive programs for First-Class Mail® and USPS Marketing Mail® in the new My Products Portal, which features a streamlined sample review process, improved submission tracking, and expert answers to your questions. Learn more with our free guide.

Guide to the USPS My Products Portal

## Mail Incentives

USPS currently offers two types of mail incentives: (1) the First-Class Mail and Marketing Mail Growth Incentives and (2) the Marriage Mail Incentive.

### First-Class Mail & Marketing Mail Growth Incentives

To incentivize mailers to grow mail volume, the Postal Service is issuing postage credit to registered mail owners who grow qualifying First-Class Mail or Marketing Mail volumes versus a defined threshold. Participants must meet all other requirements.

Learn More

#### CY 2026 Mail Growth Incentives

Incentive Performance Period | January 2026 — December 2026
Incentive Baseline Period | January 2025 — December 2025
Registration | March 2026 — May 2026
Credit | 30% postage credit for qualifying volume (that exceeds established threshold)
Eligible Mail | First-Class Mail presort and automation letters, cards, and flats Marketing Mail Saturation Letters and Flats, Marketing Mail High Density Letters and Flats Marketing Mail Letters and Flats, Marketing Mail Carrier Route, Marketing Mail Parcels and Saturation Parcels

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### First-Class Mail & Marketing Mail Growth Incentives

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### Marriage Mail Incentive

Marriage Mail is a form of marketing mail in which marketing service companies combine advertisements from multiple businesses into a single mailpiece to reduce the cost of the mailing for individual customers. USPS will provide marriage mailers an incentive discount on qualifying Saturation USPS Marketing Mail letters and flats including Every Door Direct Mail® (EDDM®) pieces that meet incentive requirements. This incentive is also available for High Density Plus Marketing Mail letters and flats, with the same incentive requirements as for Saturation Mail.

Learn More

## 2026 Promotions

Building on the success of past promotions, USPS has developed the 2026 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 9 months.

### 2026 Tactile, Sensory, & Interactive Promotion

Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.

Learn More

Promotion Period | January 1, 2026 — June 30, 2026
Registration | October 15, 2025 — June 30, 2026
Discount | 5%
Eligible Mail | Marketing Mail letters and flats Nonprofit USPS Marketing Mail letters and flats First-Class Mail letters, cards, and flats

Learn More

### 2026 Tactile, Sensory, & Interactive Promotion

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### 2026 Integrated Technology Promotion

The 2026 Integrated Technology promotion continues to evolve our strategy of encouraging mailers to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), Augmented Reality, Mixed Reality, Virtual Reality, Integration with Voice Assistant, Mobile Shopping and/or Artificial Intelligence.

Learn More

Promotion Period | Beginning January 1, 2026, participants can choose their own consecutive 6 month start date
Registration | November 15, 2025 — December 31, 2026
Discount | 5%
Eligible Mail | First-Class Mail letters, cards, and flats USPS Marketing Mail letters and flats Nonprofit USPS Marketing Mail letters and flats

Learn More

### Emerging & Advanced Technology Promotion

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### 2026 First Class Mail Advertising Promotion

The 2026 First-Class Mail® Advertising promotion is designed to encourage the use of First-Class Mail. First-Class Mail is a powerful tool to help businesses reach their target audience with impactful advertisements.

Learn More

Promotion Period | September 1, 2026 — December 31, 2026
Registration | July 15, 2026 — December 31, 2026
Discount | 5%
Eligible Mail | First-Class Mail letters, cards and flats

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### 2026 First Class Mail Advertising Promotion

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### 2026 Continuous Contact Promotion

The Continuous Contact Promotion encourages marketing campaigns with multiple touchpoints to adopt a more targeted approach that drives customer behavior. Through this promotion, participants receive a discount for sending follow-up mailings that repeatedly deliver qualifying USPS Marketing Mail® letters and flats to the same address. These repeated mailings must complement or build upon (but not duplicate) the initial mailing. The result is an ongoing, targeted conversation with the recipient, and the potential to increase conversion rates.

Learn More

Promotion Period | April 1, 2026 — December 31, 2026
Registration | February 15, 2026 — December 31, 2026
Discount | No discount on the initial mailing, but all consecutive mailings will receive 5%
Eligible Mail | Marketing Mail letters and flats Nonprofit Marketing Mail letters and flats (Note: Content of eligible mailings must build upon/complement the initial mailing)

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### 2025 Continuous Contact Promotion

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### 2025-2026 Catalog Insights Promotion

The Catalog Insights Promotion encourages mailers to use catalogs as a marketing tool. Catalogs offer a unique marketing perspective to products and services and provide important value to the mailbox. Whether you’re nurturing loyal customers or reaching new ones, this promotion can deliver a measurable lift in visibility and response.

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Promotion Period | October 1, 2025 — June 30, 2026
Registration | August 15, 2025 — June 30, 2026
Discount | 10%
Eligible Mail | USPS Marketing Mail, Marketing Parcels, Nonprofit USPS Marketing Mail letters and flats (that meet nonprofit and catalog definition) Note: Catalog mailpiece must be at least 12 pages, bound, and include a list of products or services offered for sale with visuals. It must contain enough information to allow an order to be placed and include fulfillment and ordering information

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### 2025-2026 Catalog Insights Promotion

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## 2026 Add-Ons

New in 2026 are a series of add-ons to USPS Mailing Promotions. Participants will be able to increase their promotion discount by pairing the qualified mailpiece with features that enhance mail’s reach and ROI.

To participate in an Add-On, you must claim one of the Promotions.

Additional information on Add-Ons can be found within each Promotion Guidebook.

### 2026 Informed Delivery Add-On

The Informed Delivery Add-On allows participants to enhance their marketing with USPS’ omni-channel feature to give your mailpiece a digital element.

Learn More

Promotion Period | Throughout the 2026 calendar year
Registration | Throughout the 2026 calendar year
Discount | 1% Discount on Eligible Mail Pieces Additional 0.5% incentive added for eDoc submission
Eligible Mail | First-Class Mail automation letters, postcards, and flats Marketing Mail automation letters and flats Marketing Mail DDU-entered Carrier Route Saturation Flats Nonprofit USPS Marketing Mail automation letters and flats Nonprofit USPS Marketing Mail DDU-entered Carrier Route Saturation Flats

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### 2026 Informed Delivery Add-On

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### 2026 Sustainability Add-On

The Sustainability Add-On allows participants to enhance their campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source.

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Promotion Period | Throughout the 2026 calendar year
Registration | Throughout the 2026 calendar year
Discount | 1%
Eligible Mail | First-Class Mail letters, cards, and flats Marketing Mail letters and flats Nonprofit Marketing Mail letters and flats

Learn More

### 2025 Sustainability Add-On

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Browse All Past Promotions